Florida pilot
Filmed and in post-production.
A documentary series about professional vehicle personalization
What you drive is only the beginning.
Join host Jesse Stoddard inside working shops to meet the people, follow the builds and see what is possible for the vehicle you already own.
A first look
Go inside the shop.
The Florida pilot has been filmed and is in post-production. Watch the trailer for a first look.
The YouTube player loads only after you select play. You can also watch the trailer on YouTube.
Behind every build
The vehicle is the canvas. The people are the story.
Go beyond the finished vehicle. Meet the customers and craftspeople behind the choices, challenges and reveal.
From everyday needs to personal ambitions, discover what professional restylers and upfitters make possible.
Meet the series
What is next
Season One is taking shape.
Six episodes are planned, produced in stages.
Minnesota
Principal photography for Episode Two was completed in Minnesota on September 9–11, 2026, and the episode is entering post-production. The final storyline and included material remain subject to editing.
Across America
More shops, people and vehicle transformations are planned for the season.
Take part
Bring us your story.
Help us find the people and work viewers should see.
For shops
Tell us about a customer, a build and the people behind it.
For brands
Explore a content partnership around what your products make possible.